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JAGUAR STORIES

For over 80 years we’ve created exceptional cars and extraordinary stories. Discover how they were made.

THE FIVE SECRETS BEHIND XE’S PERFORMANCE

The Jaguar XE's streamlined styling and incredible ride and handling are a testament to Lyons' vision. Designed entirely from scratch with a brand new architecture, the team at Jaguar developed XE without the imposition of carryover components.

11 THINGS TO KNOW ABOUT F‑TYPE SVR

Faster. Lighter. Louder. More powerful. F‑TYPE SVR has been developed by the Jaguar Land Rover Special Vehicle Operations team ‑ a group of experts and specialists who take luxury, performance and craftsmanship to the next level. Here are 11 things you need to know about the F‑TYPE SVR, the first Jaguar SVR model to be developed by the Special Vehicle Operations team.

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E-TYPE: TURNING A MILLION HEADS

E-type was first unveiled at the 1961 Geneva Motor Show, and it was a sensation. By combining Malcolm Sayers' cool aerodynamic design with Sir William Lyon's intuitive styling, it was one of the most beautiful sports cars of the 1960s. It mixed high technology, sweeping beauty, and refined performance. Now, over five decades later, F-TYPE SVR is continuing E-type's legacy and launches in Geneva this year - but it's time to see where it all began. This is the story of E-type's iconic Geneva debut.

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DESIGN EVOLUTION: 80 YEARS OF JAGUAR (PART 1)

Eighty years of the Jaguar name means eighty years of iconic design. Part one sees the early years of evolution from 1935 until 1959. We start with the very first Jaguar model and travel through to motorsport success and the creation of the pioneering sports saloon segment.

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DESIGN EVOLUTION: 80 YEARS OF JAGUAR (PART 2)

The Jaguar family has changed with the times, but the bloodline to today’s range is clear. In part two, we start with the 1960s and see the creation of more iconic legacies. This was the time that truly established Jaguar design, and is still inspiring the cars of today.

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DESIGN EVOLUTION: 80 YEARS OF JAGUAR (PART 3)

Jaguar design was reinvigorated in the new millennium. It evolved, building on its recent years but moving above and beyond some of the more conservative, retrospective designs. It started to take on a whole new outlook. In large part, this was driven by Ian Callum, Jaguar Director of Design since 1997. The following two decades have breathed new life into the Jaguar family, taking inspiration and vitality from the past and reimagining it for today.

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DESIGN DNA: WHAT MAKES A JAGUAR SPECIAL

Exciting, beautiful, elegant - Jaguar Design Director Ian Callum shares his Jaguar design manifesto and his vision for the brand's future.

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F-PACE: HOW WE DESIGNED A JAGUAR SUV

Jaguar Design Director Ian Callum explains how our new performance SUV still looks and feels quintessentially Jaguar - and why Sir William Lyons would love it.

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PUTTING F-PACE TO THE TEST

We’ve tested F‑PACE to its limits. It’s travelled to the 40°C Dubai desert and endured -20°C in Sweden – but now, we’re seeing how it performs in the wilds of Wales at our Brecon Beacons test facility. This is your behind the scenes look at F‑PACE all-road testing, where we put its performance to the test in unpredictable, real-world conditions.

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F-PACE

2016 will be the year to welcome Jaguar’s first ever SUV; F-PACE. Born from the C-X17 concept, in this article we explore how the model managed to live up to SUV lifestyle expectations, while still embodying the core Jaguar values.

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ALUMINIUM

Aluminium is the material that defines the modern Jaguar. In this article, Production Studio Director Wayne Burgess describes the subtleties of working with a material that encapsulates the essence of the brand in 2015.

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